It looks like Fort Walton Beach and the surrounding areas are coming alive. Tourist have been in abundance with new visitors experiencing for the first time what the Emerald Coast has to offer.
Ideas hatching for Okaloosa property
=By KARI C. BARLOW 315-4438
@KariBnwfdn kbarlow@nwfdailynews.com
OKALOOSA ISLAND — The county has received proposals to build a fish hatchery and an adventure park on a portion of the old Island Golf Center property. Okaloosa began advertising in January for revenue-generating ventures that would benefit the public and cover the cost of maintaining the property. Up for lease are a 2.8-acre tract along U.S. Highway 98 and a 4.4-acre parcel just east of the Emerald Coast Convention Center. The Destin-based nonprofit AquaGreen said they want to build the Gulf Coast Marine Life Center on the larger parcel. Dominion Capital, a partnership of three Destin area businessmen, has proposed building Wild Willy’s Adventure Island on the smaller tract. “We’ve had great success in the restaurant industry, and we feel like we can carry that over to this concept,” said Blake Rogers, manager of business development for Dominion Capital. According to the documents submitted to the county, Dominion plans to invest about $1.5 million in the development of the “family-oriented” entertainment center. Wild Willy’s would feature an almost 300-foot zip line over a lagoon, a ropes course, a hamster ball pool, a 30-foot rock wall and a Euro trampoline. “We’d leave the (existing) golf course,” Rogers said. “We’d remove that building. … We just want to build something that’s new and fresh, make some upgrades to the putt-putt.” Dominion also would build a 3,000-square-foot complex to house a Salvati’s Pizza Factory and a separate 600-square-foot facility for Moogurts, a frozen yogurt shop. Wild Willy’s could employ up to three full-time managers, 15 fulltime staff and up to 30 part-time workers. “We want to hire locally so that theoretically all the money that’s paid out … would be spent back in the community,” Rogers said. “It’s always good to hire locally.” Dominion has proposed paying the county $65,000 a year to lease the 2.8 acres for 10 years with two 10-year renewal options and an annual 3.5 percent increase every five years. Dominion is composed of Rogers, Paul Barcus and Bruce Morriss. The Gulf Coast Marine Life Center would include a fish hatchery with a proposed multiyear, 5,000,000 juvenile fish stock enhancement program of a variety of species, including cobia, Florida pompano, flounder, mahi-mahi, amberjack, red drum, speckled trout and sturgeon. The center would construct shellfish reefs to improve water quality and sea grasses and the use of re-circulated water and fish nutrients. The facility would be open to the public, offering aquatic exhibits, classrooms and research labs. The center would work in conjunction with several leading universities including the University of Florida, the University of Miami’s Rosenstiel School of Marine and Atmospheric Science and the University of New Hampshire. “It’s a huge opportunity for this area to get that kind of expertise,” said Patrick Barcus, director of business development for AquaGreen. Patrick Barcus and Paul Barcus are brothers. Barcus said the old Island Golf Center property is well-suited to a hatchery because it’s close to Santa Rosa Sound and the Gulf of Mexico. “For a hatchery to work, you’ve got to be close to a pass,” he said. “The farther you get away … your water quality goes down.” Barcus said the 4.4-acre parcel is among a handful of properties AquaGreen is considering for its marine life center and hatchery. The project “is not contingent” on leasing the Island Golf Center land, he added. “Hatcheries, if managed properly, are job incubators,” Barcus said. “I look at the hatchery as the start of the aquaculture industry in this area.” AquaGreen has proposed paying the county $75,000 a year to lease the 4.4 acres for 10 years with two 10-year renewal options and an annual 3.5 percent increase every five years. Dominion Capital also has pledged to donate a percentage of its profits — a market value of $36,000 — annually to AquaGreen. Both development proposals must be approved by Okaloosa County Commissioners. AquaGreen and Dominion Capital representatives will make presentations to commissioners at their June 5 and June 19 meetings.
Tuesday, May 22, 2012
Saturday, May 12, 2012
F-35 PROGRAM IS ALIVE AND WELL, WITH THE INTERNATIONAL PILOTS ON THEIR WAY TO EGLIN AFB
Well my folks, as noted below, the
F-35 Joint Strike Fighter program is alive and well. I have commented
many times before, the impact of this training program being headquarters here
at Eglin will have a tremendous impact on our local economy. In fact, many
have not truly understand it yet. As we receive the international pilots,
their families and support staffs to the area this summer, I can assure you
there will be many more eyes on this area from around the globe. There
will be delegations from United Kingdom, the Netherlands, Italy, Australia, Turkey, Canada
and Norway visiting and supporting their countrymen in their quest to pilot the
most advanced aircraft in the world. This will not be something we will
see for just a year or two, it will be for many years to come. As we
speak, the U.S. is in negotiations with Japan, Israeli, and other U.S. allies
in selling them the F-35, who will need their pilots trained. Basically, not
only will we benefit from the technology and jobs this program will bring to
the area, the tourism will increase, as well, as news reports identifies this
area as the home for this program. So, in closing, all these new visitors
will want to enjoy what we have to offer, so let us show them why we are the
“Emerald Coast”.
Eglin F-35 program beginning to take
off
2 more jets arrived Thursday,
another one expected next week
By DUSTY RICKETTS
EGLIN AFB — Of the 25 F-35s
that have been released to the Department of Defense, 11 of them have arrived
and a 12th is expected early next week. Eglin Air Force Base’s latest F-35s,
the fourth and fifth short takeoff-vertical landing Marine variants of the
fighter jet, arrived Thursday afternoon. They will be used for pilot and maintainer
training at the F-35 Integrated Training Center. A sixth F-35B was at Naval Air
Station Fort Worth Joint Reserve Base on Friday, but could come to Eglin as
early as Monday. “It’s cleared its (U.S. Defense Contract Management Agency
testing). We’re just waiting to make sure it can get down there with the
weather,” said Michael Rein, director of communications for Lockheed Martin’s
F-35 program. The local Joint Strike Fighters have been
busy. Since the first flight March 6, they have flown 35 sorties and have
logged 47.1 flight hours as of Friday, Rein said. “We’re happy with the
process so far,” he said. “We’re just really thrilled at how things are going
at Eglin, and we only look for brighter and better days ahead.” This year is
shaping up to be a big one for the F-35 program at Eglin. The first carrier
variant of the fifth generation fighter is expected to be delivered by late
summer or early fall, Rein said. Eglin also soon will host some of the
program’s international partners. The United Kingdom, the Netherlands, Italy,
Australia, Turkey, Canada and Norway have contributed to the development of the
F-35 and have been involved with the program since 2002. They have committed to
buying a total of about 800 of the jets. The United Kingdom’s first F-35 took
its first test flight April 13 and is undergoing a series of company and
government checkout flights before its acceptance by the U.K.’s Ministry of
Defense. When those tests are completed, the jet will be flown to Eglin, where
British pilots and maintenance crews will begin their training.
Friday, May 4, 2012
NEW GULFARIUM ADVENTURE PARK TO OPEN IN FORT WALTON BEACH MEMORIAL DAY
A further transformation of Fort
Walton Beach and the adjacent Okaloosa Island is in the works to meet the
enormous tourist demand placed on this area. Other things are in the
works, such as, the expansion of “Fudpuckers” on Okaloosa Island, a
favorite of locals and visitors. Congratulations to all concerned.
Stay tuned, more updates to follow.
Gulfarium to reopen with new name
Added attractions will take the
stage when the marine park reopens Memorial Day weekend
From staff reports
OKALOOSA ISLAND — A renovated Gulfarium will reopen Memorial Day
weekend with new attractions and a new name. The Gulfarium Marine
Adventure Park will feature new exhibits, including the Penguin Feed, the
Stingray, Bay Snorkel, Dolphin Splash Encounter and Ocean Odyssey. “People have
known the Gulfarium for generations,” General Manager Patrick Berry said in a
news release issued Thursday. “What we have done, with the new name and new
look, is preserve the adventure and entertainment everyone has come to expect
from us, but to expand and improve what we are doing. “I think people, tourists
and locals alike, will find what they’ve always loved but will also be
impressed with the renovations and new interactive programs.” The marine park
has been closed since January while renovations have been under way. With the
new exhibits, visitors will be able to swim with dolphins or stingrays, feed
and pet a harbor seal, play with otters or spend five hours working side-byside
with a marine mammal trainer. The park also has an updated and more
whimsical look, the news release said. “The look represents both the fun we
offer while also with the color scheme and look that almost makes someone feel
they are submersed in an aquatic world,” Berry said in the release.
Tuesday, May 1, 2012
THE TRUTH OF THE MATTER ON OKALOOSA COUNTY AS PROVIDED BY THE ECONOMIC DEVELOPMENT COUNCIL OF OKALOOSA COUNTY
I
really don’t see to say more. Read on.
The
Economic Development Council
of
Okaloosa County, Florida
Kay
Rasmussen kayr@florida-edc.org
VP
Community & Economic Development www.florida-edc.org
January
2012
1
Okaloosa
County 2011 Economic Position
With
a population of 180,822, and housing the largest military installation in the
United States,
Okaloosa
County’s primary economic generator is the military; #2 is tourism supported by
our
sugar-white
beaches and endless water-sports activities. These two industry sectors are
supported
by a strong service sector infiltrated by the technology-based industries.
Okaloosa’s
population
is projected to top 198,000 by 2015.
Military
Impact
Joint
Strike Fighter Initial Training Center
59 F-35
Aircraft
· $375
Million in MILCON
· 1,563
Personnel
o 1,716
dependents
· $2.1
Billion total 2010-2016
· $593
Million sustained in 2016 and beyond
· First
Plane: 2011
· Last
Plane: 2016
JSF
Economic Impact
Cumulative Impact
(2010 – 2016) 59 Aircraft
Gross Regional
Product (Millions $) $1,668.9
Associated Population
4,432
Associated Employment
4,104
Year 2016 Impact and
Beyond
Gross Regional
Product (Millions $) $399.4
Associated Population
225
Associated Employment
11
7th Special
Forces Group (Airborne)
2011
Beddown
· $332
Million MILCON
· ~2,200
Personnel
o ~3,867
dependents
· First
Battalion Arrives April 2011
· Last
Battalion Arrives September 2011
7SFG(A)
Annual Economic Impact
· 2011:
$506,300,000
· 2016:
$566,300,000
Okaloosa
County and its neighboring counties offer a desirable workforce supplemented by
the
retiring
and otherwise separating military personnel that have chosen to stay in the
area.
Okaloosa County
Veterans and Total Population Comparison
Veteran
Population
Total
Population
Veteran % of
Population
2007 34,470
184,250 18.7%
2014 32,469
193,804 16.8%
2019 30,330
202,501 15.0%
Source:
UWF Haas Center, EDC Retired and Separated Targeted Transition Study, 2009
County
Veterans Retirees Annual
Santa
Rosa 21,642 5,843 645
Okaloosa
34,634 10,401 2,711
Walton
6,415 1,694 34
Total
62,691 17,938 3,390
Source:
Dr. Rod Lewis, UWF Haas Center 2010
Okaloosa
County 2011 Defense Impact
Defense
Spending ($Millions)
Procurement $ 1,431.0
Salaries 677.3
Pensions & Transfers
645.7
Total Defense Spending $
2,754.0
Average Earnings Per
Military Job $87,300
County Economic Impact1 $
5.2 Billion
Employment 58,811 Jobs
Sales Activity $ 4.0
Billion
Consumption $ 3.3
Billion
Capital Investment $
495.1 Million
Source:
UWF Haas Center January 2011
Eglin AFB
Active
Duty Military 9,283
Civilians
5,710
Hurlburt
Field
Active
Duty Military 8,000
Civilians
700
Northwest
Florida Defense Impactlions)
Procurement $ 2.4
Salaries 1.7
Pensions & Transfers
2.1
Total Defense Spending $
6.2
Average Earnings Per
Military Job $83,168
Regional Economic Impact1
$ 14.3 Billion
Employment 178,758 Jobs
Sales Activity $ 12.8
Billion
Consumption $ 10.7
Billion
Capital Investment $ 1.9
Billion
Source:
UWF Haas Center January 2011
Tourism
Florida
received 82.3 Million visitors in 2010 with 10% of those visiting Northwest
Florida's
Emerald
Coast. Okaloosa County is in the Top-Five destinations for auto visitors; we
are a
drive-to
community.
Technology-Based
Industry Sector
In
August 2011, Forbes Magazine ranked Okaloosa County, the Fort Walton
Beach-Crestview-
Destin
Metropolitan Statistical Area, in America’s Top-Twenty “Geekiest” Cities. The
current
definition
of “geek” is any worker with a bachelor’s level of knowledge and education in
science
or
engineering-related fields or workers in occupations that require some degree
of technical
knowledge
or training. The Science and Engineering Indicators utilized by Forbes, ranked
the
top
20 cities in the United States by the percentage of workers with jobs in
science, technology,
engineering
and mathematics; the STEM industries.
Okaloosa
County is the technology hub in Northwest Florida with over 275
technology-based
companies
in centralized areas of Crestview and Fort Walton Beach; and growing! The
highgrowth,
high-wage
STEM industries are targeted for Okaloosa’s growth and recruitment. These
high-growth,
high-wage industry sectors for the next five years include manufacturing,
information
technology, professional business services, medical sciences, and financial
based
industries.Despite
the national economic condition and the 2010 Deepwater Horizon disaster,
Okaloosa
County,
located on the eastern Gulf of Mexico, has experienced significant growth in
its existing
technology-based
industries, as well as the recruitment of new companies into the area. In the
last
year, Okaloosa has incurred new job growth of over 500 with a retainment of
almost an
equal
amount providing a median wage of $53,000.
On
the horizon is a planned research and development center outside Eglin’s West
gate which
will
garner thousands of new jobs in a professional mixed-use development servicing
hightechnology
commercialization.
The ripple effect that will result from this development will
include
service and supply industries contributing to the STEM clusters within Okaloosa
County.
Future 100 acre
Emerald Coast Technology & Research Center to be built in Shalimar, Florida
adjacent to the
University of Florida Research and Engineering Education Facility.
Adjacent
to this research center is a planned autonomous vehicle research, development
and
testing
facility. This innovative collaboration will sustain hundreds of jobs and
facilitate
multiple
spin-off industries; both horizontally and vertically.
Wednesday, April 18, 2012
JOBS, JOBS, AND MORE JOBS BEING PLANNED FOR CRESTVIEW
As promised, the economic future of Crestview gets brighter and brighter. All I can say, and continue to say, you haven’t seen anything yet, as many more initiatives to bring more prosperity to Crestview and the surrounding area are in the works. With this said, one of the biggest challenges will be, where are these people going to shop? Hopefully, lending world will cooperate to assist our local developers in the local area to meet this targeted growth in the Crestview area.
Firms eyeing Crestview could bring hundreds of jobs
Growth potential is ‘phenomenal’ in the area, EDC representative says
By BRIAN HUGHES
682-6524 @cnbBrian brianh@crestviewbulletin.com
CRESTVIEW — Four companies could bring more than 300 jobs to town, according to Kay Rasmussen, vice president of community and economic development for the Okaloosa County Economic Development Council. Rasmussen made the announcement at a recent Crestview City Council meeting. Of the 25 projects the EDC is pursuing, half are in the Crestview area, said Rasmussen, who noted that “four are strong candidates.” Because of confidentiality laws, she could not identify the firms, although it is known that “Project Pill” is an ongoing effort to lure Alabama-based Southern Pharmaceutical to open a plant in Crestview. “Project Pill is in the final stage of negotiations,” Rasmussen said. “Project Pill has restructured what they are looking for. It would result in an increased capital investment as well as an increased number of jobs. The EDC is working with them on their needs. We’re very confident this is going to happen and we’re working with them to meet their new needs.” Project Clark, an effort to lure a business to open in Crestview’s city limits, and Project Indian, another effort to locate a firm just outside the city, are new undertakings. Their combined projects “will contribute over 300 new jobs,” Rasmussen said. “Project Qwest II, this is a very promising project,” she also reported. “It would locate a corporate headquarters here along with a 100,000-square-foot refurbishing center and would create approximately 75 to 100 new jobs.” Rasmussen said the expansion of Qwest Air Parts, one of Bob Sikes Airport’s newest tenants, possibly might be accomplished with BP funds from the Restore Act, which allocates money to create new jobs in areas affected by the 2010 oil spill. “The trend that everyone is seeing is the growth potential that is actually taking place in and around the city,” Rasmussen said after the presentation. “It is phenomenal.”
Firms eyeing Crestview could bring hundreds of jobs
Growth potential is ‘phenomenal’ in the area, EDC representative says
By BRIAN HUGHES
682-6524 @cnbBrian brianh@crestviewbulletin.com
CRESTVIEW — Four companies could bring more than 300 jobs to town, according to Kay Rasmussen, vice president of community and economic development for the Okaloosa County Economic Development Council. Rasmussen made the announcement at a recent Crestview City Council meeting. Of the 25 projects the EDC is pursuing, half are in the Crestview area, said Rasmussen, who noted that “four are strong candidates.” Because of confidentiality laws, she could not identify the firms, although it is known that “Project Pill” is an ongoing effort to lure Alabama-based Southern Pharmaceutical to open a plant in Crestview. “Project Pill is in the final stage of negotiations,” Rasmussen said. “Project Pill has restructured what they are looking for. It would result in an increased capital investment as well as an increased number of jobs. The EDC is working with them on their needs. We’re very confident this is going to happen and we’re working with them to meet their new needs.” Project Clark, an effort to lure a business to open in Crestview’s city limits, and Project Indian, another effort to locate a firm just outside the city, are new undertakings. Their combined projects “will contribute over 300 new jobs,” Rasmussen said. “Project Qwest II, this is a very promising project,” she also reported. “It would locate a corporate headquarters here along with a 100,000-square-foot refurbishing center and would create approximately 75 to 100 new jobs.” Rasmussen said the expansion of Qwest Air Parts, one of Bob Sikes Airport’s newest tenants, possibly might be accomplished with BP funds from the Restore Act, which allocates money to create new jobs in areas affected by the 2010 oil spill. “The trend that everyone is seeing is the growth potential that is actually taking place in and around the city,” Rasmussen said after the presentation. “It is phenomenal.”
Sunday, April 15, 2012
MORE FOLKS IN THE COUNTRY HAVE FOUND THE PANHANDLE OF FLORIDA A PLACE TO VACATION - TOURISM RECORDS CONTINUE TO BE BROKEN
As Mark Bellinger of the Tourist Development Council has noted, The Emerald Coast should have a record breaking year. Our sister company, Southern Resorts, one of the top vacation rental companies in our area, has reported reservations for deep into the year and have been made. As seen by the large amount of traffic in the Fall and Winter, it is quite obvious a large amount of Baby Boomers/Snow birds are making the Panhandle a place to call home during this time of year.
Strong spring tourism buoys hope for summer
By MATT ALGARIN and JORDAN SWANSON
The Destin Log
DESTIN — Spring breakers come for the sun, surf and sand. But they stay for the shopping and snacking. “We’ve spent a lot of money at the restaurants at HarborWalk,” said Marlee Ketelaar, 16, from Howell, Mich., who was lying out on the beach behind Jetty East recently with her family. Ditto for Ashley Petty from Louisville, Ky. “I would say, for our family, we’ve probably spent $150 a day going to breakfast, getting gas, buying food, shopping at Target — $150 to $200 a day,” said Petty, who was tanning on the beach behind The Islander with a large group of friends and family. It all adds up to a successful 2012 spring break. “The Emerald Coast 2012 spring break period’s average overall lodging occupancy percentage and total visiting guests number will come in ahead of goal,” Okaloosa County Tourist Development Director Mark Bellinger said. “Emerald Coast bed tax collections for the spring break period are estimated to be a 17 percent cumulative increase in 2012 compared to the same period in 2011.“ Bellinger said he expects similar numbers for the next few months. “TheTDCstill anticipates a record-breaking summer season for attendance, but predicts tourism-related discretionary spending will decrease,” he said. HarborWalk Village, Destin Commons and Silver Sands Factory Stores reported strong sales. “The spring season was an encouraging and enthusiastic launch of what we hope to be the best all-time season in Destin Harbor tourism/visitor history,” Hall said. Still, the beach was the place to be. Destin Beach Safety Chief Joe D’Agostino said that before April 6 the beaches saw almost 300,000 visitors in the first 30 days his lifeguards were on duty. “It was certainly a record-breaking pace,” he said. If those numbers hold for the eight months lifeguards patrol the beaches, it would be a record 2.4 million people. The spring saw one drowning near the jetties, an area not patrolled by the beach safety team. Michele Nicholson with the Okaloosa County Sheriff’s Office said spring break went pretty smoothly. She said one significant difference this year was that many students rented houses in the Crystal Beach area and had large parties in which they could walk from house to house. “There were several weeks, especially at the beginning of the season, that were exceptionally busy on the beaches due to great weather and many of the SEC schools having simultaneous breaks, but no major crime-related issues,” she said.
Strong spring tourism buoys hope for summer
By MATT ALGARIN and JORDAN SWANSON
The Destin Log
DESTIN — Spring breakers come for the sun, surf and sand. But they stay for the shopping and snacking. “We’ve spent a lot of money at the restaurants at HarborWalk,” said Marlee Ketelaar, 16, from Howell, Mich., who was lying out on the beach behind Jetty East recently with her family. Ditto for Ashley Petty from Louisville, Ky. “I would say, for our family, we’ve probably spent $150 a day going to breakfast, getting gas, buying food, shopping at Target — $150 to $200 a day,” said Petty, who was tanning on the beach behind The Islander with a large group of friends and family. It all adds up to a successful 2012 spring break. “The Emerald Coast 2012 spring break period’s average overall lodging occupancy percentage and total visiting guests number will come in ahead of goal,” Okaloosa County Tourist Development Director Mark Bellinger said. “Emerald Coast bed tax collections for the spring break period are estimated to be a 17 percent cumulative increase in 2012 compared to the same period in 2011.“ Bellinger said he expects similar numbers for the next few months. “TheTDCstill anticipates a record-breaking summer season for attendance, but predicts tourism-related discretionary spending will decrease,” he said. HarborWalk Village, Destin Commons and Silver Sands Factory Stores reported strong sales. “The spring season was an encouraging and enthusiastic launch of what we hope to be the best all-time season in Destin Harbor tourism/visitor history,” Hall said. Still, the beach was the place to be. Destin Beach Safety Chief Joe D’Agostino said that before April 6 the beaches saw almost 300,000 visitors in the first 30 days his lifeguards were on duty. “It was certainly a record-breaking pace,” he said. If those numbers hold for the eight months lifeguards patrol the beaches, it would be a record 2.4 million people. The spring saw one drowning near the jetties, an area not patrolled by the beach safety team. Michele Nicholson with the Okaloosa County Sheriff’s Office said spring break went pretty smoothly. She said one significant difference this year was that many students rented houses in the Crystal Beach area and had large parties in which they could walk from house to house. “There were several weeks, especially at the beginning of the season, that were exceptionally busy on the beaches due to great weather and many of the SEC schools having simultaneous breaks, but no major crime-related issues,” she said.
Thursday, April 5, 2012
TOURIST FLOCK TO THE PANHANDLE OF FLORIDA IN RECORD NUMBERS IN FEBRUARY 2012
Another record breaking month for tourism in the Panhandle of Florida. With the help of BP with their marketing dollars, many more areas of the country have found the Panhandle of Florida to be a place to visit and get away from it all. In a meeting with Southern Resorts, one of the area’s Vacation Rental Company; they noted they are expected to have a banner year.
Okaloosa bed tax collections set February record
Walton, Santa Rosa revenues also rise
By DUSTY RICKETTS
315-4448 @DustyRnwfdn dricketts@nwfdailynews.com
Having a county break a record for the amount of bed taxes collected in a given month now happens so frequently it’s beginning to be the norm rather than the exception. The trend continued in February when Okaloosa County collected $437,614 in bed taxes, a 19.7 percent increase from last year and the best February on record. While not record-breaking, Walton and Santa Rosa counties also posted gains over last year. “Everybody is doing really, really well,” said Kate Wilkes, executive director of the Santa Rosa County Tourist Development Council. “The predictions for spring break have been great and summer reservations are up. Everybody is thrilled. You can just tell by the cars around. It’s amazing.” Bed taxes are collected on short-term rentals in Okaloosa, Walton and Santa Rosa counties. The revenues are used primarily to promote the area to potential tourists. Martin Owen, regional marketing director for ResortQuest, said a strong snowbird presence contributed to the good winter season this year. ResortQuest operates more than 3,000 vacation rentals in Northwest Florida and southern Alabama. “We were certainly up on the previous year (in February),” Owen said. “It’s been a good snowbird season for us. We’ve had more of them from wider destinations and they stayed longer, which is nice.” In Walton County, $444,324 in bed taxes was collected in February, an increase of 23 percent from February 2011 and only about $55,000 shy of its top February in 2007. “It was very exciting for us to see the numbers the way they came in,” said Dawn Moliterno, executive director of Walton’s Tourist Development Council. “We’re very fortunate to have good bed tax collectors that partnered with us, and as a result the marketing was very strategic.” Santa Rosa’s bed tax collections were up 5.7 percent, from $44,322 collected in February 2011 to $46,834 this past February. Tourism professionals in all three counties expect the strong winter and spring season to carry over into summer. “Overall, advance lodging reservations on the Emerald Coast are still looking strong for this summer season,” Mark Bellinger, executive director of the Okaloosa County’s Tourist Development Council, wrote in an email. Owen said ResortQuest is working with Visit Florida and local tourist development councils to promote the region in the Washington/Baltimore area to take advantage of US Airways’ new direct flights between Northwest Florida Regional Airport and Ronald Reagan Washington National Airport. The company also hopes to beef up summer traffic by promoting outside the normal drive-to destinations, including some international locations. “At the moment, things are shaping up very well,” Owen said. “It looks good for us. We’re having a very good spring break and we’re seeing good signs for the summer. We’re not relying purely on the traditional markets. We’re trying to expand our market and go into new markets, and hopefully that’s having an effect on ResortQuest
Okaloosa bed tax collections set February record
Walton, Santa Rosa revenues also rise
By DUSTY RICKETTS
315-4448 @DustyRnwfdn dricketts@nwfdailynews.com
Having a county break a record for the amount of bed taxes collected in a given month now happens so frequently it’s beginning to be the norm rather than the exception. The trend continued in February when Okaloosa County collected $437,614 in bed taxes, a 19.7 percent increase from last year and the best February on record. While not record-breaking, Walton and Santa Rosa counties also posted gains over last year. “Everybody is doing really, really well,” said Kate Wilkes, executive director of the Santa Rosa County Tourist Development Council. “The predictions for spring break have been great and summer reservations are up. Everybody is thrilled. You can just tell by the cars around. It’s amazing.” Bed taxes are collected on short-term rentals in Okaloosa, Walton and Santa Rosa counties. The revenues are used primarily to promote the area to potential tourists. Martin Owen, regional marketing director for ResortQuest, said a strong snowbird presence contributed to the good winter season this year. ResortQuest operates more than 3,000 vacation rentals in Northwest Florida and southern Alabama. “We were certainly up on the previous year (in February),” Owen said. “It’s been a good snowbird season for us. We’ve had more of them from wider destinations and they stayed longer, which is nice.” In Walton County, $444,324 in bed taxes was collected in February, an increase of 23 percent from February 2011 and only about $55,000 shy of its top February in 2007. “It was very exciting for us to see the numbers the way they came in,” said Dawn Moliterno, executive director of Walton’s Tourist Development Council. “We’re very fortunate to have good bed tax collectors that partnered with us, and as a result the marketing was very strategic.” Santa Rosa’s bed tax collections were up 5.7 percent, from $44,322 collected in February 2011 to $46,834 this past February. Tourism professionals in all three counties expect the strong winter and spring season to carry over into summer. “Overall, advance lodging reservations on the Emerald Coast are still looking strong for this summer season,” Mark Bellinger, executive director of the Okaloosa County’s Tourist Development Council, wrote in an email. Owen said ResortQuest is working with Visit Florida and local tourist development councils to promote the region in the Washington/Baltimore area to take advantage of US Airways’ new direct flights between Northwest Florida Regional Airport and Ronald Reagan Washington National Airport. The company also hopes to beef up summer traffic by promoting outside the normal drive-to destinations, including some international locations. “At the moment, things are shaping up very well,” Owen said. “It looks good for us. We’re having a very good spring break and we’re seeing good signs for the summer. We’re not relying purely on the traditional markets. We’re trying to expand our market and go into new markets, and hopefully that’s having an effect on ResortQuest
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