HOMEOWNERS SPENDING MORE TO GREEN UP THEIR HOMES

GO GREEN!!!!!!!! It is the right thing to do.


Study says: 48% of homeowners would spend $2,500 or more to green up for resale

PARSIPPANY, N.J. – Nov. 6, 2008 – A Better Homes and Gardens survey conducted at home shows in 15 cities across the country gauging consumer environmental practices suggests that many Americans are going green when it comes to their homes. Despite “cost” being singled out by 36 percent of respondents as the greatest impediment to going green, half of those surveyed have paid more money for an energy efficient product in the past 12 months and one in three homeowners (30 percent) claim they would be willing to spend $5,000 or more on green improvements to increase a home’s appeal to potential buyers.The findings are the result of the Better Homes and Gardens Real Estate Living Green Consumer Survey, which looked at responses from over 2,300 consumers. The results are being announced as a part of the Better Homes and Gardens and Green Works Living Green Tour finale – the culmination of an eight-month, 15-city tour promoting healthy and environmentally friendly living. Launched in February 2008 by Better Homes and Gardens magazine and Green Works Natural Cleaners, the tour featured a 2,500 square-foot Living Green Home, which showcased how small changes can impact the energy efficiency of everyday homes.“As their environmental awareness grows, American homeowners are beginning to take action on green issues and are willing to spend their money accordingly,” explained Sherry Chris, president and CEO, Better Homes and Gardens Real Estate. “These survey results confirm homeowners are identifying greater value in green and when the time comes to sell their homes, they will look to convert high consumer awareness levels on the green issue into a market differentiator.”Additional survey findings revealed that 82 percent of respondents believe they are informed when it comes to issues pertaining to the environment. When preparing to buy or sell a home, more than half of those surveyed (51 percent) believe in the importance of working with a green certified real estate agent – professionals who can assist in the identification and marketing of homes with high green quotient. This would include knowledge in regards to housing materials and construction, energy efficient appliances and systems, as well as the impact of landscaping on a home’s environmental footprint. In the cities of Hartford, Conn., Greenville, S.C., and San Francisco, two out of three respondents indicated that working with a green agent would be important.Some of the other factors keeping survey respondents from being greener included convenience, 22 percent; lack of knowledge on how to, 18 percent; and lack of time, 17 percent. However, many consumers reported engaging in “eco-friendly’ or “green” acts in the past six months, including recycling, 73 percent; replacing incandescent lights with CFLs, 69 percent; conserving water, 57 percent; adjusting the thermostat, 51 percent; and purchasing energy efficient appliances, 30 percent.